Join Georgetown Professor Karthik Easwar for a live sample class regarding the marketing of Invisalign. Through the lens of this particular case, you will learn about the importance of a cohesive marketing plan and the need to potentially consider building marketing plans for various key audiences.
Professor Easwar is an Executive MBA core teaching professor of Marketing at the Georgetown McDonough School of Business where he also serves as the Director of the Business Scholars Program. Dr. Easwar has written multiple cases for the Harvard Business School and has been a member of the Georgetown McDonough community since earning his PhD from The Ohio State University in 2013.
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